In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our trailer has used many horror conventions that real horror trailers use. Here I have shown nine stills from our trailer and existing horror trailers, to compare the use of techniques on our trailer to others.

1 (top- left). We decided to use a shot similar to that of a shot from the film 'House of Fear'. This shot is a medium close-up of just the villains head and shoulders. There is also a torch light shone on the villain which adds to the horror and scariness to the shot.

2 (top- middle). We attempted to re-create the head grab shot from the movie 'Creep'. We thought this work effectively as a horror shot and helped to establish horror as a teaser trailer. This worked well as the closing shot for our trailer.

3 (top-right). We used a similar shot in the 3rd still to that of a shot in the horror movie 'Eden Lake' where the protagonist is fantically struggling to fight her way through a thorned bush. I thought this worked well because it helped to influence the audience to feel scared and be put into the shoes of the protagonist.

4 (middle- left). For the forth still we analysised some existing horror shots that are used to set the scene and establish the location. We found  this shot of a car travelling along a motorway which seems to be quite desserted and in the middle of nowhere. This shot is taken from 'Eden Lake' and we have tried to re-create this in our trailer in order to establish where it is located.

5 (middle- middle). This shot was our attempt at re-creating a foot drag from the horror movie 'Creep'. We thought this worked well to establish the genre of our teaser trailer and it helped to show the audience that strange things were happening but there were no answers and the identity of the villain is not shown yet.

6 (middle- right). We used similar iconography to that of the horror genre, in our case it was  a knife, which can be seen in the film 'Halloween'. We used this because of how effective a knife looks in the film to torture and terrorise people.

7 (bottom- left). In the 7th still we used a birdseye shot of the soon to be victims to the horror walking through the forest floor. An example of this can be found in the horrror movie 'Shrooms' and it shows the POV of the monster/villain who we assume is in the tree waiting for the right moment to strike.

8 (bottom- middle). We decided to use point of view shots in our trailer becuase they are a key convention to the horror genre. This shot shows the POV of the villain which we assume is watching the victims every move from behind them. This is effective because it adds tension and builds it up as the audience assume something is going to happen at any minute. We found an exmple of the POV shot from the horror movie 'Shrooms'.

9 (bottom- right). Our last still is that of the protagonist digging up a hand of a former victim of the villain. An example of this came from the horror movie 'The Ruins' in which the protagonist in the film finds his friends hand in the dirt. This helps to establish the genre of our trailer and helps the audience to understand the narrative a bit better.