Existing Movie Magazines and Horror Movie Posters

Ancillary Products

How did you use new media technologies in the construction and research, planning and evaluation stages?

We have used many different types of new contemporary media technologies in the construction, research, planning and evaluation stages of my course and they have also helped me to either understand or create the horror genre and the conventions within it.

Blogger: We have used blogger throughout the year to show our progress in oder to learn about the horror genre and conventions within them, we have used blogger to learn about conventions of a teaser trailer. It is very easy to use and is helpful in allowing me to show my work in a more interesting way and eye catching way which is layout neatly and clearly for my work to be read and followed accordingly. Blogger has helped me in all aspects of the course as as it has allowed me to blog my findings in planning, research, construction, evaluation and goen towards all my final product and ancillary texts.

Photoshop CS4: I used photoshop to create my ancillary texts, which makes it possible to ass a professional touch to them and at the same time make them fulfil the horror genre. Photoshop has also helped me in the evaluation stages. as  I have been able to take still images of my trailer and upload them onto Photoshop in order to match them up ith existing trailers to create an undertsanding of how and why I used certain shots.

Garage Band: We used Garage band to create and ammend audio files, such as the soundeffects like bangs and screams and most importantly the music for our trailer. Garage Band has also made it possible to ammend inter-title sytles and fonts to then export them to Final cut pro and eventually our trailer.

Live Type: This application on the Apple Mac allowed us to make font syles and motions and enabled us to save and upload them to Final Cut Pro to use in our production piece. Live Type was effective is generating a quick and easy font syle, font and colour along with a motion which is seen in our teaser trailer.

Final Cut Pro: Final cut pro is where the trailer was the software we used to upload our footage, and editing our footage we had ganthered and made the previous day.  Final Cut Pro enabled us to produce titles and add effects on colours, contrasts and night glow e.g. the brightness and contrast and colour corrector. These allow you to say add darkness on shots to make them look like they were taken at night and make them look more 'horror like'. We also used fades and the cut/razor tools that enabled us to edit our footage into a teaser trailer and add certain conventions into out trailer.

Flickr: I have used the website Flickr in my course to add an interactive feel to my blogand the pasts within them, this also enables people to engage and be attracted more to my posts. Flickr has allowed me to analyse images in a more interactive and all round easier, more quicker way. Audiences can simply click on some of my posts and it will take them to Flickr where I have evaluated stills and mood boards. This helped make my research much easier and simplified my knowledge and undertsnading when looking back at certain shots and inspiraing my to re-create some of the shots and use them in our trailer.

Youtube: Youtube allowed me and my group to get different ideas and see some conventions through the watching of existing movie trailers which had previously been uploaded to Youtube. Watching these also helped me to analyse my product once we had uploaded onto the college's account on Youtube, this helped loads for our audience feedback and for the evaluation of our products.

Video Camera: We used a video camera to film our footage, we attached the handheld cameras to tripods for steady use and without the shakiness and lack of control just using the camera alone  would produce. However we did us some of the handheld camera shots as it is a typical convention of the horrror genre. We did also us sepperate uploader cameras to meant we could upload our footage onto the Apple Mac Computers.

Apple Mac Computers: We used Apple Macs throughout all work done. It enabled us to use all the technology I have mentioned and also standard applications like the internet. This defiably improved the quality of our products.

Still Camera:  I used a still camera to take pictures of our storyboards to upload them onto our blogs.

Tripod: We used tripods to fit the camera on so we could use an number of shots and anlgles for our production process. It allowed us to create tilts, pans and cranes whilst also making our production quality to a better standard.

What have you learnt from your audience feedback?

We gathered our audience feedback results from friends and family and students in our media lesson. The feedback was effective and helpful to us as we could see the mistakes as we watched it and it gave us an idea of how we can improve our product. Some of our audience said that we had some typical conventions of the horror genre in our trailer for example the shot of the dropping torch and as the hands come down from above onto the face of the protagonist. However some of our audience critisied the fact that our trailer was not gory enough, as there weren't enough bloody shots. We also found that there was a lot of feedback on the music alone, the feedback was generally that they found it had a good pace and was scary however it was a little too dramtic in some parts, in particular after the first inter-title of the birdseye shot in the tree. Our audience also said how effective the heartbeat soundeffects were along with the sudden bang at the end of the trailer.

They found that the music was well edited and fit in brilliantly with the edited shots as we tried to get the pace of the music in time with the different shots in order for it to be inevitably more jumpy for our audience. Looking at ur results we found that they shot of the ambulance was good and fit in well with the idea of isolation and a killer, they also found the low angled shots and headlights shots effective as they are typical convetnions of horror trailers.

One of the main concerns our audience had was that the driving shots were too long and there was too much irrelivant dialogue within these shots that they found unnecessary and dragged out too long. However we did find someone who said that our narrative of the trailer was good as it didn't give too much away and still managed to give them the storyline. One of our main concerns as the producers of the trailers was that our audience didn't find the villain scary enough compared to other horror trailers and films in the market. Someone also said that they found the 'production company naff' which we assume means the quality of the writing not the name itself, which is something we can easily deal with. Something I was pleased with when gathering our audience feedback was that quite a few enjoyed the start and end of the teaser trailer as they found they both coveyed key horror conventions.

How effective is the combination of your main product and ancillary texts?

The film and media distibutors have 3 sections in which to focus on when trying to make their film successful, these 3 sections are; Advertising, Promotion and Publicity. The advertising itself is the trailer and poster. The trailer will be shown before films in the cinemas to become of interest to cinema-goers. The trailer and teaser trailer will also be shown on TV adverts breaks, as this is a prime time for when families and/or their target audience will be focused and attracted to the trailer. The teaser trailer would be shown around June or July time so it allows the audeince to be 'teased' into going to watch the film at an earliy stage and entice the audience to go watch it as soon as it comes out .This creates a snowball effect in which people and audiences will be and the interest would be visiting the websites to try and gain further insight. This advertising campaign is similar to that of  'Paranormal Activity' where the distributors uploaded the trailers onto the website and got audience feedback and included them in later trailers. The poster would be shown in cinemas along with bus stops, billlboards, shopping centres from around late August to early September so that the film is once again noticeable and reminds people to have tickets booked as it won't be long till its release date. Publicity would contain the magazine as it is not run by the film or film distribution company which means it has an external opinion on the film. By putting the film title and information on the front cover means it is of high interest at the time that this magazine is published and then is uncontrolled by the film company . This method sould prove costly for the distribution company as it could flop or increase interest. The promotion campaigns to a film being distributed are the interviews given by directors, actors, film editors etc and the masses of tie-in merchandising  which are all things that the film company can control and can prove very profitable in the long run. The interviews not only featured in the magazine but on TV shows would be aspects of both promotional and publicity as the interviews themselves would be set up by the film company. The interview(s) would consist of many questions asked and repsonses which could attract higher levels of interest from wider audiences depending on the questions asked and reponses given. These would all help the promotional and publicity sides of the film campaign.

The trailer is probably the most important part of the distribution campaign but some may argue that case. They are largest marketing technique when it somes to marketing and distributing the film because of the way the teaser trailer itself shows the best parts of the film without given too much away to their audience and therefore not spoliing the plot, endings or twist. Horror trailers use many ways in which they attract audiences and generate new ones, common ones are things such as dating the release of the film for a school holiday or a popular day of the year like for example our release date is the night of Halloween, they using a range of actors and actresses as well as well known/ successful directors for that specific genre of film (Quentin Tarantino is a good example). Some more interesting techniques are as follows using the inter-titles to ask the audience questions which are foten rhetorical, others may include audience reactions and responses like the teaser trailer in ' Paranormal Activity. Other things that may attract audeinces to watch the films could be the advances in technology at the cinema such as 3D like ' My Bloody Valentine', which proved very successful because of it being shown in 3D.

The poster is horror like and eery as it displays little colour and and little of the film or villain but displays him as evil and quite bloody which is perfect for the horror genre and the conventions within it. The poster uses a rhetorical question device which acts a hook to the audeince and reels them in to want to know more about the film. The rhetorical questions i used was aleady in the teaser trailer as an inter-title, I thought this would be affective because it ties in well and backs-up the trailer. The question reiterates the films location and main storyline but gives no clues as to endings or happenings within the film. The poster is a lot harder in terms of trying to sum up the main points of the film including storyline, characters, genre and themes whilst also trying to grab the readers attention. The poster needs to be effective and yet simplistic as the sudience might only catch a glance at it so having to many words or images on the poster may prove too confusing and distrat the reader from the films main points. We used Photoshop to create our posters this was a good way to generate our posters becuase it gave our posters and magazine covers a professional look whilsts ahieving it in a simplistic and effective manner. This could all be possible due to the wide selection on tools, colour changers, contrast effects and font stlyes we had on offer.

The magazine also plays a big part of the publicity work. It can attract audiences that may not have been to cinema recently or people that would not normally watch that genre of movie whilst also familarising normal cinema- goers with the directors, actros or storylines that may be familiar and recognizable with them and also people who love the horror as a genre. I  stuck with a magazine layout and format which will be familiar with existing cinema- goers which is that of Empire, I knew this would be effective because its most likely one of the beiggest seeling movie magazines worlwide and contains a wide range of genres. However I decided to target my magazine just to the horror genre and make it a 'Horror Special' and release it in the 'scariest' month of the year October. My magzine would be aimed at cinema- hoers aged roughly between 16- 25 and contain exclusive interviews, reviews and have the latest releases with many promotional campaigns including competitions and prizes to see the latest release of a film.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our trailer has used many horror conventions that real horror trailers use. Here I have shown nine stills from our trailer and existing horror trailers, to compare the use of techniques on our trailer to others.

1 (top- left). We decided to use a shot similar to that of a shot from the film 'House of Fear'. This shot is a medium close-up of just the villains head and shoulders. There is also a torch light shone on the villain which adds to the horror and scariness to the shot.

2 (top- middle). We attempted to re-create the head grab shot from the movie 'Creep'. We thought this work effectively as a horror shot and helped to establish horror as a teaser trailer. This worked well as the closing shot for our trailer.

3 (top-right). We used a similar shot in the 3rd still to that of a shot in the horror movie 'Eden Lake' where the protagonist is fantically struggling to fight her way through a thorned bush. I thought this worked well because it helped to influence the audience to feel scared and be put into the shoes of the protagonist.

4 (middle- left). For the forth still we analysised some existing horror shots that are used to set the scene and establish the location. We found  this shot of a car travelling along a motorway which seems to be quite desserted and in the middle of nowhere. This shot is taken from 'Eden Lake' and we have tried to re-create this in our trailer in order to establish where it is located.

5 (middle- middle). This shot was our attempt at re-creating a foot drag from the horror movie 'Creep'. We thought this worked well to establish the genre of our teaser trailer and it helped to show the audience that strange things were happening but there were no answers and the identity of the villain is not shown yet.

6 (middle- right). We used similar iconography to that of the horror genre, in our case it was  a knife, which can be seen in the film 'Halloween'. We used this because of how effective a knife looks in the film to torture and terrorise people.

7 (bottom- left). In the 7th still we used a birdseye shot of the soon to be victims to the horror walking through the forest floor. An example of this can be found in the horrror movie 'Shrooms' and it shows the POV of the monster/villain who we assume is in the tree waiting for the right moment to strike.

8 (bottom- middle). We decided to use point of view shots in our trailer becuase they are a key convention to the horror genre. This shot shows the POV of the villain which we assume is watching the victims every move from behind them. This is effective because it adds tension and builds it up as the audience assume something is going to happen at any minute. We found an exmple of the POV shot from the horror movie 'Shrooms'.

9 (bottom- right). Our last still is that of the protagonist digging up a hand of a former victim of the villain. An example of this came from the horror movie 'The Ruins' in which the protagonist in the film finds his friends hand in the dirt. This helps to establish the genre of our trailer and helps the audience to understand the narrative a bit better.

Isolation Teaser Trailer

Teaser Trailer- Isolation Storyboards

Pitch for a New Horror Movie: The Unexpected Occurance.

A young girl called Katherine has just finish her A levels at college and has decided to take a year out of eductaion to work and earn money for University. She finds that there is a local job in the next village of Glombartd working as a cleaner for other people in their homes. she decides to take this job as its good pay and it requires like travel. The next month she starts her first job at the 14 Manor Street, she took this job with open arms and excitment as she is starting her new job for the first time. she arrives at the house and has to double check the address because she doesn't believe her eyes, the house was run down and looked like it had been abandoned for years. Despite this she exits her car and entrails along the old, dusty drive and encroaches on the front door. She knocks twice. A young man opens the door, but Katherine notices a shiny object in his right hand, which he quickly pulls behind his back. The man of about 25 lets her in and shows her the downstairs of the house. she inquires about the upstairs but he demands that she never goes up there otherwise she'll 'pay the consequences'. the next day she goes back to the house for her first day of work there and notices the door is left a jar snd the house is empty. She looks around for the man, but she cannot find him anywhere, until she heres a quick, sudden movement scrurry along the floorboards from upstairs. She decides to investigate. Katherine now terrified and scared slowly creeps uo the decaying staircase, only to find a light coming from one of the rooms. she encroaches the door with immediate suspicion and opens it with one big swoop. She finds the young man hunched over a bloody corpse with the man holding a sharp instrument covered in the blood from the girl on the floor. she panics and instantly runs for the door, only to trip over the corner of a dusty rug on the landing. she frantically tries to regain her escape when suddenly the man grabs her leg and pulls her into the room.

the next day Katherine awakes only to find herself tied to a beam across the ceiling by her arms. she looks around her surroundings and beneath her. she notices a massive pool of blood below her and she screams out with pain! Her leg was on the floor and the man had cut it away from her body so that she couldn't run. The young man arrives but with this time he has brought his dog. The dog instantly goes for the severed leg in the pool of blood on the floor and tears it to pieces. The man reaches out to Katherines and in one swoop , her body falls to the ground.

Media Essay: What are some of the Key Conventions of the horror genre?

There are many conventions which relate to the horror genre, which help to create different sensations between the audience and the film. However we must consider the horror genre as more than just a set of textual conventions, because no single text can contain all the conventions of a genre. The key conventions range from setting to character types which all help to give horror its genre.

The setting of the horror film is important because this helps to set the scene not only at the start of the film but helps to maintain it throughout. The setting of the movie provides opportunities for physical confrontation, concealment and context which can become either menacing or dangerous depending on the situation. often the setting in horror movies would be in harsh environments like in the abandoned villages and houses but often it can be the complete opposite like ‘Eden Lake’ for example where it is set in a forest near n old quarry which is now a lake, but then things take a turn for the worst and the setting becomes harsher as the horror mounts in the film. Horror films are quite often set in a location with a past and that past comes back or haunts them in some way. Take the film ‘Halloween’ as an example, it is located where previous killings have happened and that killer returns to the same town to haunt the citizens. These locations with a past seem to be set in small communities or villages where each villager is killed off one by one. One of the most frequently used settings for horror movies is at night time or out of hour time periods because this seems to add to the horror as the audience don’t know what to expect next. These movies that are set at these time periods are often set in nice, quiet places where no one would expect anything to happen.

The technical code is a one of the key conventions of horror movies and helps to characterise the film. This is often through the use of special effects, camerawork, editing and sound/lighting. Special effects are used throughout horror movies which help to create flashing images or scary moments which add to the horror as a genre. Like in the film 'Boogeyman 2' where a flash is used like a flash of lighnting is used to unexpectently show the villain infront of the protagonist.

The camerawork is very important to the horror genre; it is either expressive or naturalistic with weird camera angles and camera shots. For example they might use low angle shots to look upon the protagonist and to show us his/her facial expression. The director(s) of the film may also use ECU’s on the victim to enable the audience to indentify with the terror being inflicted and to exclude the threat of the frame. However sudden ECU’s on the monster or killer connote to the audience invasion of our personal space.They also tend to use lots of POV shots which are often subjective and are either hand-held or steadicam, these place the audience in the monster’s eyes and raises issues about identification of the villain which adds to the ‘horror’. Camerawork often shows the protagonist in the foreground of the frame and the monster coming up behind them in the background. This is often done to make use of the depth of frame which is important when show horror as a genre. Editing may create unsettling jumps and often vary from LS to CU rather than a smooth transaction which is used in rom-coms and sometimes comedies. Having the jumps sudden increases the tension and helps to create suspense throughout the film. The sudden jumps increase in pace when there is no apparent threat to the victim; this makes the audience jumpy and makes them tense as they tend to expect something to happen. Finally sound is used in the technical code and this helps to make the horror genre better. The sound is important, especially the use of ambient sound which is used frequently for sound effects and help to create a scary atmosphere for the audience and the film itself. Footsteps and heartbeat sounds are frequently put into to horror films to help to maintain the horror theme and give us a sense of how the victim is feeling. The sounds often range in the sound mix and directors often use music with crescendo which adds to the tension and suspense of the film.

The iconography of the film is important especially to the horror genre. They tend to include visual signifiers like the contrast between black and red which give obvious connotations of darkness, evil and blood. Often binary oppositions are used in horror movies like light and dark, good and evil, which help the audience to establish the character roles. The lighting is very important for the horror genre as it is expressive and it can be naturalistic. Also low key lighting with a high contrast is used to emphasise shadows and darkness. The lighting itself is often given off at a weird angle, from the side or below the character which also help to establish character roles to the audience. However light from above the characters can be used as natural light e.g. sunlight or moonlight. Iconography of horror movies can also be shown through the mis-en-scene which would include weapons like knifes, guns etc, which are always used in horror films and masks like the mask used in ‘Scream’, which adds to the scariness of the film because we don’t know the identity of the killer/ monster. There are also some other objects which are used like religious symbols to repel the monster from them or supernatural icons like in ‘Poltergeist’ with the blue swirls to indicate another life form.

Character types are definitely used in all genres of films but more so in horror movies as there are vivid differentiations between character roles in the film. Firstly there is always a victim/ protagonist in the film where they are chased, hurt or violated by the monster or killer in the film. This victim often turns out to become the hero in some way or another often by killing or harming the monster. There is frequently a ‘final girl’ in most horror movies who are often seen as a ‘tom boy’ or even virginal. The final girl seems to be the main protagonist in the film, take the film ‘Halloween’ as an example with Laurie ending up the main protagonist and surviving the terror of Michael Myers. The monster in the film often has a hidden secret or is made psychotic at a young age or in the beginning of the film. There are also other character types in horror movies with stupid or immoral teens being killed off one by one by the monster in the movie. These could also be children or defenceless people who tend not to stand up for themselves or lack or desire something. Finally there is one final character role in horror films which is the role of the ineffectual police and law enforcers who cannot find the source of the horror, even if the do they cannot contain it through normal ways of law enforcing as the horror of the monster/ killer is too strong and often outsmarts them.

Research Analysis

What styles of Horror do you prefer?

What Setting would you prefer to be used in a Horror Movie?

What type of Villain would you prefer to see in Horror Movie?

What gender would you prefer the Protagonist to be?

What key conventions do you look for in a trailer?

When we asked people 'What features in a trailer attract you to a film?' we got the following responses:
to have a good, strong story line,to have tension,for the music to add to the scariness and tension,Darkness,to have jumpy bits throughout and to have good characters

When we asked people 'If you could name one thing that makes you want to watch a horror film what would it be?' we got the following responses: the suspense, themes to be exciting and scary, for the trailer to be good, for it to have a good, strong story line and for it overall to be scary.

Horror Mood Board

i decided to include many pictures of masked killers and masks in general because i feel asthough it makes it scarier not knowing the identity of the killer/ monster as you cannot identify with them. I used many pictures of different setting because i feel these are important when it comes to the horror genre and add to the scariness. Weapons are imprtant and i thought i'd include them in my mood board becasue they are a key feature in the majority of horror films and weapons like axes, knives and chainsaws are most frequently used. and have a greater effect. i got and used quite a few POV and ECU shots becuase i feel these are used effectively nd troughiut most horror movies as they help to establish yoursefl with each charcter, which builds up tension in the film itself. Finally i used a shot which i fell is the most effective in the horror genre which is the shot of the protagonist in the foreground and the villain in the background. I feel this is one of the scariest shots in horror films because it makes you expect something to happen but you aren't quite sure what?

House of Fear still

House of Fear still
Originally uploaded by Payneasaurus

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Daybreaker still

Daybreaker still
Originally uploaded by Payneasaurus

Click on the image to view Fliker Analysis

The role of the Distribution Company, the Distribution Plan and the Marketing Plan

The role of the Distibution Company:
It is the task of the distributors to identify and deliver the largest possible audience for every film. this is no small task, particularly when so many other entertainment options are available both inside and outside the home; and that's addition to the 500 or more titles released in the UK cinemas every year. But reasearch confirms that most cinemagoers know in advance what film they want to see- and that' principally a result of competng distributor's efforts to promote interest in the title(s) they are handling.
Tailor- made, audience- focused distribution is,and will remain, vital to the prospects of individual films and to the industry as a whole, whatever the medium or format in question. Every aspect of the communications and entertainment industry is undergoing rapid change. Inevitably, as digital technologies open new oppotunities for audiences, and the businesses that serve them, traditional aproaches melt.
But through it all a few fundamentals remain rock-solid. Sharing great stories has always benn part of human nature and stories told on film look and sound their very best in modern cinemas. Duringthis decade of almost continual changes and challenges UK cinema- going has been remarkably resilient, in fact when compared to many sectors, positively buoyant, thanks in no small measure to the inability of any other medium to match the immersive experience to cinema offers.

The Distibution Plan:
Through the combination of the market knowledge, commercial experience, statistical research and professional judgement, distibutors gauge the audience for each film. Only when distibutors have considered what a film may earn (with low/medium/high estimates) can they prepare a budget to release it, bearing in mind all the related costs. As with every business plan, the goal is to recoup all the costs and turn a profit. But launching films is expensive and risky- audiences have so many other leisure choices in and out of the home. In reality, most films do not make a profit from their theatrical runs alone.
When planning a new release, relying solely on conventional wisdom is never an option. Early information can be gleaned from discussions with the filmakers and by reading the script, but every project is a one- off. Each release is individually planned given current circumstances. The Distibution plans are often confirmed only when the finished product is available to view. The Distributors do the following for their Distribution Plan:

• They focus on the Audience- a detailed undertsnading of gender, age group, lifestyles, social networks and media consumtion patterns is need in order to make subsequent decisions on where and how a particular film is promoted to reach the target audience. Most frequent cinemagoers tend to be ranging form teenagers to young adults, including students as well. More than half of 15-24 year olds in the UK visit the cinema at least once a month.
• Competition and market research is always done and taken into account with the distribuots asking themselves many questions realting to their audience and what they would like to see.

Paranormal Activity Teaser Trailer

Friday The 13th Teaser Trailer

The teaser trailer to Friday the 13th does seem to follow most of the key conventions to movie trailers. Firstly it definately shows us the genre of the movie, through the location of the film and that its dark and at night. It has the name of the movie at the end of the trailer with a picture of the killer behind the name os the movie, this helps to create a sense of eerieness to the trailer. It however doesn't include any production values like the name of the director, budget and/or any of the stars in the trailer.

The Exorcist Teaser Trailer

The Exorcist teaser trailer seems to follow most of the key conventions of movie trailers. It shows us the genre of the movie by showing snipets from the film which involve horror scenes. Thois shows us the target audience of the film, because it shows us scenes of violence and horro that would only be suitable for young adults to sduts. It also includes the name of the movie at the end of the trailer and gives us one production value which is the name of the diretor. This is shown just before the name of the film itself. There no music throughout the trailer and it also has no voice over whatsoever and no dialogue, there are just a few noises like a the women crying in pain. However there is heavy breathing and a noise which is kind of like a ticking of a clock, which gets louder as the trailer goes on.

Propp's Character Roles-The Shining

The Villian- Jack
The Donor- The Chef
The Helper- O'Grady
The Princess- Danny
The Princess's Father- N/A
The Dispatcher- N/A
The Hero- Wendy
The False Hero-Jack

In some ways The Shining does follw to Propp's Character roles, however some character roles are a bit sketchy and some don't even work with the film. So overall i think that Propp's ideas about character roles don't work with every story and/or film.

The Return of the Repressed

The phrase ‘the return of the repressed’ is the process in which repressed elements are conserved in the unconscious and tend to reappear, in awareness or in behaviour. It can be in the shape of secondary and more or less unrecognizable "derivatives of the unconscious." Parapraxes are failed or suggested actions and are examples of such derivatives.

The Saw 1 Trailer

I chose this Horror trailer because it shows off the best bits of the film without giving away to much of the story. Its very tense, particularly at the beginning and the end when the 'heart beat' like sound comes in. It has some scary parts to it and has some quite important and surreal quotes from the film.

The Saw 1 trailer seems to follow some of the movie trailer conventions. It definately indicates the genre of the movie and it has the name of the movie t the end, this is relitively small and insignificant because its right and the end of the trailer and doesn't really catch your eye at all. However it does not have any producton values including stars or the name of direcor. It also has inter-titles throughout which gives a better sense of the genre and the story behind it. The voice over or dialogue in the trailer is that of the charcters in the film and are quotes from the characters themselves in the film. The music in the trailer is slow and has crescendo towards the end. This helps to build up tension throughout which also adds to the genre of the trailer.