The film and media distibutors have 3 sections in which to focus on when trying to make their film successful, these 3 sections are; Advertising, Promotion and Publicity. The advertising itself is the trailer and poster. The trailer will be shown before films in the cinemas to become of interest to cinema-goers. The trailer and teaser trailer will also be shown on TV adverts breaks, as this is a prime time for when families and/or their target audience will be focused and attracted to the trailer. The teaser trailer would be shown around June or July time so it allows the audeince to be 'teased' into going to watch the film at an earliy stage and entice the audience to go watch it as soon as it comes out .This creates a snowball effect in which people and audiences will be and the interest would be visiting the websites to try and gain further insight. This advertising campaign is similar to that of 'Paranormal Activity' where the distributors uploaded the trailers onto the website and got audience feedback and included them in later trailers. The poster would be shown in cinemas along with bus stops, billlboards, shopping centres from around late August to early September so that the film is once again noticeable and reminds people to have tickets booked as it won't be long till its release date. Publicity would contain the magazine as it is not run by the film or film distribution company which means it has an external opinion on the film. By putting the film title and information on the front cover means it is of high interest at the time that this magazine is published and then is uncontrolled by the film company . This method sould prove costly for the distribution company as it could flop or increase interest. The promotion campaigns to a film being distributed are the interviews given by directors, actors, film editors etc and the masses of tie-in merchandising which are all things that the film company can control and can prove very profitable in the long run. The interviews not only featured in the magazine but on TV shows would be aspects of both promotional and publicity as the interviews themselves would be set up by the film company. The interview(s) would consist of many questions asked and repsonses which could attract higher levels of interest from wider audiences depending on the questions asked and reponses given. These would all help the promotional and publicity sides of the film campaign.
The trailer is probably the most important part of the distribution campaign but some may argue that case. They are largest marketing technique when it somes to marketing and distributing the film because of the way the teaser trailer itself shows the best parts of the film without given too much away to their audience and therefore not spoliing the plot, endings or twist. Horror trailers use many ways in which they attract audiences and generate new ones, common ones are things such as dating the release of the film for a school holiday or a popular day of the year like for example our release date is the night of Halloween, they using a range of actors and actresses as well as well known/ successful directors for that specific genre of film (Quentin Tarantino is a good example). Some more interesting techniques are as follows using the inter-titles to ask the audience questions which are foten rhetorical, others may include audience reactions and responses like the teaser trailer in ' Paranormal Activity. Other things that may attract audeinces to watch the films could be the advances in technology at the cinema such as 3D like ' My Bloody Valentine', which proved very successful because of it being shown in 3D.
The poster is horror like and eery as it displays little colour and and little of the film or villain but displays him as evil and quite bloody which is perfect for the horror genre and the conventions within it. The poster uses a rhetorical question device which acts a hook to the audeince and reels them in to want to know more about the film. The rhetorical questions i used was aleady in the teaser trailer as an inter-title, I thought this would be affective because it ties in well and backs-up the trailer. The question reiterates the films location and main storyline but gives no clues as to endings or happenings within the film. The poster is a lot harder in terms of trying to sum up the main points of the film including storyline, characters, genre and themes whilst also trying to grab the readers attention. The poster needs to be effective and yet simplistic as the sudience might only catch a glance at it so having to many words or images on the poster may prove too confusing and distrat the reader from the films main points. We used Photoshop to create our posters this was a good way to generate our posters becuase it gave our posters and magazine covers a professional look whilsts ahieving it in a simplistic and effective manner. This could all be possible due to the wide selection on tools, colour changers, contrast effects and font stlyes we had on offer.
The magazine also plays a big part of the publicity work. It can attract audiences that may not have been to cinema recently or people that would not normally watch that genre of movie whilst also familarising normal cinema- goers with the directors, actros or storylines that may be familiar and recognizable with them and also people who love the horror as a genre. I stuck with a magazine layout and format which will be familiar with existing cinema- goers which is that of Empire, I knew this would be effective because its most likely one of the beiggest seeling movie magazines worlwide and contains a wide range of genres. However I decided to target my magazine just to the horror genre and make it a 'Horror Special' and release it in the 'scariest' month of the year October. My magzine would be aimed at cinema- hoers aged roughly between 16- 25 and contain exclusive interviews, reviews and have the latest releases with many promotional campaigns including competitions and prizes to see the latest release of a film.
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