What have you learnt from your audience feedback?

We gathered our audience feedback results from friends and family and students in our media lesson. The feedback was effective and helpful to us as we could see the mistakes as we watched it and it gave us an idea of how we can improve our product. Some of our audience said that we had some typical conventions of the horror genre in our trailer for example the shot of the dropping torch and as the hands come down from above onto the face of the protagonist. However some of our audience critisied the fact that our trailer was not gory enough, as there weren't enough bloody shots. We also found that there was a lot of feedback on the music alone, the feedback was generally that they found it had a good pace and was scary however it was a little too dramtic in some parts, in particular after the first inter-title of the birdseye shot in the tree. Our audience also said how effective the heartbeat soundeffects were along with the sudden bang at the end of the trailer.

They found that the music was well edited and fit in brilliantly with the edited shots as we tried to get the pace of the music in time with the different shots in order for it to be inevitably more jumpy for our audience. Looking at ur results we found that they shot of the ambulance was good and fit in well with the idea of isolation and a killer, they also found the low angled shots and headlights shots effective as they are typical convetnions of horror trailers.

One of the main concerns our audience had was that the driving shots were too long and there was too much irrelivant dialogue within these shots that they found unnecessary and dragged out too long. However we did find someone who said that our narrative of the trailer was good as it didn't give too much away and still managed to give them the storyline. One of our main concerns as the producers of the trailers was that our audience didn't find the villain scary enough compared to other horror trailers and films in the market. Someone also said that they found the 'production company naff' which we assume means the quality of the writing not the name itself, which is something we can easily deal with. Something I was pleased with when gathering our audience feedback was that quite a few enjoyed the start and end of the teaser trailer as they found they both coveyed key horror conventions.